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In the landscape of Indian media, Mint stands proud as a trusted source for reliable business news and insightful analysis. The award-winning business and financial daily, published by HT Media Group, has not just delivered news but always lived up to its motto: “Think Ahead. Think Growth.” A prime example of this was Mint’s extensive coverage of Interim Budget 2024 which ensured its audience did not get lost in the intricacies of the major financial event but found all the answers in a single destination.
According to SimilarWeb, Mint received an overwhelming majority of traffic compared to competitor platforms like The Economic Times and Moneycontrol. An impressive 67.66% of people searching for “Budget” landed on Livemint.com, highlighting the trust and confidence the audience has in Mint to deliver timely and insightful coverage (source: SimilarWeb mobile web search data February 2024).
Some of the most important and insightful initiatives of Mint included:
- Informed opinions by industry leaders and market pundits
- Live broadcast of Nirmala Sitharaman’s Interim Budget ’24 presentation
- Real-time analysis and breakdown of crucial Budget highlights
- Financial precision with enhanced calculators for meticulous planning
- Personalized Budget summaries for deep insights delivered straight to your inbox
- AI Powered Chatbot to answer all question of its readers
- Daily Quizzes & Polls related to Budget
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Puneet Jain, CEO of HTDS, expresses his delight at the enthusiastic engagement of our audience. “Thanks to the unwavering support of our readers, Livemint.com has witnessed an astounding 200% surge in viewership this year for Budget Coverage, securing Mint’s position as the No.1 choice surpassing every other player. Your trust in Mint as your go-to news platform means the world to us. As we move forward, we remain committed to upholding our standards of excellence and empowering the audience with knowledge and understanding.”
The commitment to innovation and engagement has been instrumental in this success. Mint introduced features like chatbots and interactive games to make Budget coverage not just informative but also enjoyable. To make the Budget experience more rewarding for users, Mint also came up with exciting prizes such as iPhones and smartwatches for its users. And the results speak for themselves—with a 5X increase in engagement levels, according to the internal data, it’s evident that these efforts have resonated with Mint’s audience.
In conclusion, Mint’s dedication to providing insightful and engaging coverage of Budget 2024 has solidified its position as the go-to destination for financial news and analysis.
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Published: 19 Mar 2024, 03:30 PM IST
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