Sat. Jul 13th, 2024


MUMBAI: Procter & Gamble India (P&G India) has announced a Rs 300 crore ‘P&G supply chain catalyst fund’ to collaborate with external partners and innovators, in co-creating solutions that accelerate its journey towards a modern supply chain ecosystem.
A company statement said this fund will provide an opportunity to start ups and innovators to collaborate with P&G on business solutions customized to create a supply chain that provides greater agility, flexibility, scalability, transparency and resilience.
The new fund is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organizations offering innovative industry-leading business solutions.
LV Vaidyanathan, CEO, P&G India subcontinent said, “We are as committed to the nation’s progress as we are to serving consumers with superior products every day. With the ‘P&G Supply Chain Catalyst’ fund, we are focused on co-creating innovative solutions that enhance the very backbone of our operations – the supply chain. We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities including constructive disruption and productivity.”
“Six years ago, we launched ‘vGROW’ – with the vision to create a platform to foster collaboration and partnerships with external partners and suppliers, to solve business challenges and provide a breeding ground to emerging startups across the country. With this fund, we have committed spends of more than ?1800 Crore to date in business solutions through vGROW. We strongly believe that a healthy dissatisfaction with the status quo will help us raise the bar on constructive disruption and better serve consumers, customers, and communities,” said Vaidyanathan.


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