Mon. Mar 4th, 2024

TikTok will now let users to publish text-only material for the first time –

In a challenge to Elon Musk’s ailing X, once known as Twitter, TikTok will now let users to publish text-only material for the first time.

The video streaming site announced the new post format on Monday, saying it will provide “options for creators to share their ideas and express their creativity.”

“With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine,” stated the firm in a statement.

Users may now post “stories, poems, recipes, and other written content,” which can be customised with features such as sound, stickers, and background colours.

Text uploads on TikTok will allow users to tag other accounts and add hashtags related to trending subjects, posing possibly the most direct challenge to the X platform.

The recent move by TikTok, which is controlled by China’s ByteDance, might be another setback for Musk, whose October takeover of X resulted in large layoffs, a significant loss in advertising revenue, and contentious modifications to the platform’s verification policy.

Meta, Facebook’s parent company, launched Threads, a competitor social media site, earlier this month. In its first week, Threads achieved 100 million user sign-ups.

Musk renamed Twitter X on Monday, giving it a new website address and logo.