Mon. Feb 26th, 2024

Twitter’s brand is evolving.

Events have begun to shift at Twitter a day after founder Elon Musk revealed that the firm will be sporting an entirely new name and logo. First, CEO Linda Yaccarino revealed the brand’s new logo. Musk’s profile image has been modified, and the emblem next to Musk and Yaccarino has been altered from “blue bird” to “X.”

Yaccarino and Musk both tweeted two photographs of the company’s headquarters in San Francisco. The structure is illuminated, and the fresh logo appears upon it. X.com was redirected to twitter.com, and the Twitter username has been renamed X.

The “X” logo is part of a bigger push to transform the blog site into a “all things app” akin to China’s WeChat, a messaging service that allows users to do anything from make payments to book flights and hotels. Musk apparently told Twitter staff last year that he wanted to transform Twitter into WeChat. “There is no substitute for WeChat beyond China,” he remarked. “In China, you essentially live on WeChat. We’ll be an enormous hit if we can replicate that with Twitter.”