TikTok, the social platform known for its addictive video content, announced Monday that it will offer text-only posts, becoming the latest tech giant to offer an alternative to embattled Twitter.
Like Meta-owned Threads, TikTok benefits from its size, with around 1.4 billion monthly active users, according to specialist site Business of Apps.
But unlike Facebook’s parent company, it has chosen to integrate its new text-only feature into its app rather than launch a separate product, as Meta did with Threads.
TikTok’s version will remain more visual than a Twitter or Threads post, with users able to add a colour background, music and stickers to the post.
The Chinese-owned company said the new format will expand the “boundaries of content creation for everyone on TikTok” and tap into the “creativity” seen in comments and captions, the company said.
Musk last week said Twitter has lost roughly half of its advertising revenue, leaving an opportunity for the challengers.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)