Netflix has ended password sharing in India, joining a growing number of countries where the streaming service is cracking down on the practice.

The company began sending emails to customers in India on July 20, 2023, informing them that their accounts are only for use within a single household. If Netflix detects that an account is being shared with people outside of the household, the company will prompt the account holder to add the additional users as paying members.

Netflix has been cracking down on password sharing for several years, but the practice has become increasingly widespread in India. A recent study found that more than 60% of Netflix users in India share their passwords with people outside of their households.

The company says that password sharing is unfair to paying customers and that it is costing Netflix millions of dollars in lost revenue. By ending password sharing, Netflix hopes to recoup some of those losses and attract new subscribers.

The move has been met with mixed reactions from users in India. Some users have expressed understanding for Netflix’s decision, while others have said that they will cancel their subscriptions if they are unable to share their passwords with friends and family. It remains to be seen how the end of password sharing will affect Netflix’s subscriber growth in India. However, the company is clearly hoping that the move will help to improve its bottom line.